Writing a bestseller | What I learned while training with James Patterson, Dan Brown, and Malcom Gladwell

How I mastered the art of writing a bestseller

Why?

Because I addressed all the questions that came up during my writing: style, plot, research, inspiration… I had nothing but questions on every page.

The success of a bestselling author isn’t due to luck

A bestselling author does not owe his/her success to luck!

Only books with this essential quality have the makings of a bestseller

The recipe for success of a bestseller finally revealed

I wanted to do a practical book about entrepreneurship. However, I didn’t want it to address the traditional readers of this type of literature, which is made up of entrepreneurs who are already convinced.

The art of aiming at the right target

The reader is the only recipient of a manuscript

I knew my target readership before writing my book. However, I didn’t know how to communicate with them.

The voice whispering in the reader’s ear

In his master class, Malcolm Gladwell stresses the importance of adapting one’s voice to their audience, and to the subject.

Copy or create one’s own style?

During the first months of writing my book, I faced a major challenge. Like a Dale Carnegie or Napoleon Hill, I wanted to write a classic, one of those manuscripts that will still be talked about 30, 50 or 100 years later.

The story has to grab the audience and take hold of them until the very last line

  • Delete all the passages that most readers skim through. One technique that the greatest marketers use to improve a sales text consists of deleting the first two paragraphs, or even the entire first page. It works every time! Whether it’s a book, a chapter, or a foreword, the author always tends to go around in circles before getting to the heart of the subject. Therefore, I “cut to the chase”, and divided my book into a hundred chapters of 3 pages on average, rather than 10 endless chapters, each beginning with a long preamble.
  • Surprise your audience. By refuting widely shared opinions, raising questions that you don’t immediately resolve, you force your readers to flip the pages in order to discover your reasoning, or the answer to the questions raised.

Research is a necessary evil for writing a bestseller

  • Write about a subject in which you are an expert…
  • Or, if you’re not an expert in any subject, write about one that you want to learn about!

Lack of inspiration is no excuse

Don’t sit there and envy the success of others

James Patterson, Malcolm Gladwell, Dan Brown, etc. These authors no longer fear the competition, and they allow you to enjoy their best-selling author experience. What they did, you can do as well.

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Olivier Roland has been an entrepreneur since the age of 19. He is currently a blogger, globe-trotter and YouTuber with over 250,000 fans.

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Olivier Roland

Olivier Roland has been an entrepreneur since the age of 19. He is currently a blogger, globe-trotter and YouTuber with over 250,000 fans.